00 / About · Tom Inniss · FRSA · NCTJ
Writer, editor, content strategist & podcast producer.
Content Marketing Manager at Brew Digital and Associate Director at Voice Magazine. Over 15 years bridging B2B digital strategy, national cultural journalism, and end-to-end audio production.
“A society that reflects everyone, benefits everyone. Access to cultural participation is a fundamental civic right, not a privileged indulgence.”
Access is a civic right
Creative appetite and critical insight are universal, but institutional access is not. Giving people practical tools and genuine permission to participate transforms both confidence and civic agency.
Clarity over corporate noise
The biggest barrier to participation is jargon designed to protect institutional gatekeepers. Writing in plain, unpretentious English demystifies complex topics and invites everyone into the conversation.
Technology that serves human judgement
Modern tools and practical AI should lower barriers for independent makers, not replace them. Technology must amplify authentic human judgement rather than flood channels with synthetic noise.
Content, copywriting & SEO strategy
Commercial strategy & editorial craftBridging technical search architecture with editorial craft for B2B technology and digital brands. Authoritative thought leadership, ghost writing, pillar content, and practical editorial workflows.
- Executive op-eds & thought leadership
- Full-funnel search & conversion copy
- Content audits, rewrites & refreshes
- Pragmatic AI & knowledge base workflows
Journalism, cultural criticism & editorial
National coverage, explainers & reviewsOver 1,300 articles published across national arts and digital press. Plain-English political explainers, long-form profiles, tech commentary, and 15+ years of live Fringe criticism.
- Technology, AI & gaming commentary
- Politics, society & plain-English explainers
- Live theatre & comedy Fringe criticism
- Newsroom commissioning & sub-editing
Podcasting & audio production
Interviews, narrative & studio engineeringOver 15 years producing and hosting conversational and narrative audio. End-to-end remote studio engineering, editorial architecture, and interview hosting.
- End-to-end podcast production & editing
- Long-form conversational interviewing
- Narrative documentary series & toolkits
- Multi-channel audio-to-text synthesis
Youth voice, festivals & creative training
Newsrooms, workshops & governanceOver a decade directing pop-up digital newsrooms at the Edinburgh and Brighton Fringes, managing accredited DWP Kickstart programmes, and consulting on institutional youth governance.
- Edinburgh & Brighton Fringe newsrooms
- Media literacy & audio workshops
- Youth governance & advisory facilitation
- Mentorship & creative career pipelines
A curated snapshot from over 1,300 published pieces.
For full archives, visit B2B Copywriting & Strategy → or Journalism & Criticism →.
Digital strategy, B2B & AI commentary
01 / 03- Agencies won’t own the AI future – but they can be essential to it ↗ The Drum · 2023
- Why your B2B marketing strategy needs to think like a media company ↗ Brew Digital · 2024
- Expert predictions for advertising in 2026 ↗ TechRound · 2026
Culture, technology & plain-English explainers
02 / 03- Creativity as a common language: an ode to commercial creative ↗ The Drum · 2023
- What does prorogation mean, and how will this impact Brexit? ↗ Voice Magazine · 2019
- How the European Union works ↗ Voice Magazine · 2016
Interviews, social affairs & commentary
03 / 03- Jason Reynolds: “It’s only by showing up that you will see improvement” ↗ Voice Magazine · 2019
- Homeless to hostel to home: an interview with Dan Campbell ↗ Voice Magazine · 2018
- Football and racism: a match made in England ↗ Voice Magazine · 2021
A snapshot of core roles. For complete career history, qualifications, governance roles, and technical stack, view my full CV →
Leading client brand storytelling, organic search content, conversion strategy, and host of Marketers of the Universe.
Co-founded the publication, author of 1,300+ articles, editor of hundreds more, DWP Kickstart lead, and director of Fringe newsrooms.
Directed a social enterprise tackling cultural under-investment in rural East Anglia, delivering multi-day arts festival DissFest.
Freelance editorial consultancy, B2B copywriting, practical media workshops, and end-to-end audio production.
Whether you are commissioning a feature or whitepaper, looking for an experienced podcast producer or panellist, or want to collaborate on an editorial project, I’m always happy to chat.